Search engines are continually evolving to make their user experience as simple and hassle-free as possible. The introduction of voice has almost eliminated the need for a user to type in their queries. Every phone and computer is now powered by a voice assistant (think Siri, Google Assistant, Cortana, and others). The presence of voice-first devices such as Google Home and Amazon Echo is now more common than ever before.
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Voice search is set to be the next big thing, and for a good reason. Conducting a search through voice takes a lot less time than typing out a query, and it even offers faster results. A user doesn’t even need to look at the phone or the device to get the answer. This new revolution in the way people use search engines will also require a revamp of SEO strategies. Comscore predicts that more than 50% of all searches will be done by voice in 2020, with Gartner predicting that 30% of all searches will be done on a device without a screen. Since users are asking questions differently, experts need to find better ways to be able to give what search engines will see as the best possible answer. Apart from SEO, there’s also a need for Voice Search Optimisation.
WHAT IS VOICE SEARCH OPTIMISATION (VSO)?
Voice Search Optimisation is the process of optimising your website, business listings, and brand information to improve your ranking in search results. It’s very similar to search engine optimisation (SEO) as users will still search for similar terms. You may think it’s too early to get into voice search, but this is the perfect time to prepare for it. The sooner you get your VSO right, the better its benefits will be for your business.
HOW CAN YOUR DOMAIN HELP YOU WIN AT VOICE SEARCH
A meaningful keyword-rich domain name can go a long way in ensuring that you win at voice search. Mentioned below are a few tips that can help you get the right domain name that is a perfect fit for this new search era. Get Voice-Search-Friendly Domain Names – The perfect domain name will be a massive aid in performing well in voice search results. It should be short and simple, avoid hyphens and numbers, plus be keyword-rich. A domain name can be your secret weapon in fighting the competition and ranking well in voice search. The use of new domain extensions such as .tech, .store, .online, .space, and more is on the rise and for a good reason. They help optimise your domain name voice search.
Search engines are evolving at a constant pace making their user experience as simple and hassle-free as possible. The introduction of voice search has, in many cases, eliminating the need to type your queries. Every phone and computer is now powered by a voice assistant (such as Siri, Google Assistant, Cortana, and more). The presence of voice-first devices such as Amazon Echo and Google Home are now widespread.
Voice search is all set to be the next big thing, and for a good reason. Searching for voice takes a lot less time than typing out a query, and it even offers faster results. A user doesn’t even need to look at the phone or the device to get the answer. A revolution in the way people use search engines also requires a revamp of SEO strategies. Comscore predicts that more than 50% of all searches will be done by voice in 2020, with Gartner predicting that 30% of all searches will be done on a device without a screen. Since users ask questions differently, experts need to find better ways to give what search engines will see as the best possible answer. Apart from SEO, there’s also a need for Voice Search Optimisation.
What is Voice Search Optimisation (VSO)?
Voice Search Optimisation is essentially the process of optimising your webpage content, business listings, and brand information to improve your ranking in the search results. VSO is, in a lot of ways, similar to SEO. Users are widely using search engines to find on-the-go answers for everything from “Best restaurants that serve sushi” to “Will there be snow tomorrow?”. You may think it’s too early to get into voice search, but this is the perfect time to prepare for it. The sooner you get your VSO right, the better its benefits will be for your business. How can voice search benefit your business?
Voice search optimisation is a phenomenal way for small and medium businesses to attract potential customers to their website. According to Google, 39% of voice searches centre around finding out more information about businesses. This is especially true for local businesses operators. The more you strengthen your brand presence locally, the better you’ll fare in voice search. Many voice search queries are local such as “Where can I get the best roof plumber in Perth ?” Or “Best hair salons near Manly.”
Therefore, highlighting your local business’s details such as the location, office hours, pictures, etc. can help increase the number of visits to your local store, office or working space. By adequately implementing voice search optimisation, both B2B and B2C businesses can enjoy various business benefits. Some of those are:
To ensure you have the most voice search-friendly domain name, ensure it has the following characteristics:
A domain name can be your secret weapon in fighting the competition and ranking well in voice search. In fact, the use of new domain extensions such as .com.au and .net.au. They help optimise your domain name voice search. Use natural speech patterns.
Text-based searches are very different from voice searches. When people type their search query, they prefer to use as few words as possible. However, when they use voice search, they will phrase their query as if they were asking another person. On average, people can only type around 40 words per minute, but they can talk at 150 wpm. Longer tailed queries are more natural for speech, so make sure your content is suited for this.
Let's imagine that you're using voice search to look for websites that sell an electrician in Manly. Here, a domain name such as www.manlyelectrician.com.au or electricianinmanly.com.au has a stronger chance to beat the other competing sites. That's the benefit of having keyword-rich domain names. Just remember, instead of only using single, to-the-point keywords that sound robotic, ensure that the sentences and phrases used on your site and in your content are more conversational.
According to a study by Backlinko, Google tends to answer voice search queries with fast, 29-word results. This means that it is essential that you keep your answers short, simple, and crisp and avoid any super technical jargon. Optimise for local searches
According to research, 58% of consumers use voice search to find local business information. Just think about the number of times you’ve searched for things that include the words “near me”. While the content on your website plays a crucial role in optimising for local searches, your domain name can also be of great help.
LOCALISED SEARCHES ARE NO LONGER JUST ABOUT THE CITY OR STATE, BUT ALSO ABOUT PARTICULAR NEIGHBOURHOODS OR LOCALITIES. LOCAL BUSINESSES WOULD DO WELL TO FACTOR THIS INTO THEIR DECISION-MAKING PROCESS WHEN CHOOSING A DOMAIN NAME. FOR EXAMPLE, ROOFPLUMBERSPERTH.COM.AU IS A GOOD, LOCAL VSO-OPTIMISED DOMAIN NAME FOR ANYONE LOOKING FOR ROOF PLUMBERS IN PERTH.
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